: Audiences are no longer passive consumers. By gifting and chatting, viewers directly influence the live broadcast, turning consumption into a participatory game.

While specializing in a specific area can help build a dedicated audience, it may also limit the creator's appeal to a broader audience outside of their niche.

Creators do not need millions of global followers to sustain a career. In specialized entertainment apps, a dedicated base of a few hundred "whales" (high-spending viewers) can generate significant revenue for a host.