Instead of fighting it, she adapted. She introduced a recurring series: Each video saw her trying a bizarre life hack from the platform—like cleaning a stove with a dryer sheet or making ice cream from frozen grapes. Her authentic, often failed attempts became her trademark. One video, where she accidentally set a paper towel on fire while testing a “candle wick fixing hack,” gained 15 million views in a week.

She also started a holiday campaign called Instead of perfect presents, she showcased hilariously bad items—a sweater with one sleeve, a candle that smelled like hot dogs—and donated a portion of her ad revenue to a charity that supports foster youth (a cause she’d kept private until then).