Joselit proposes that the term "art" is being replaced by "image," which he defines as a "quantum of visual content" that can exist in many formats.
Joselit discusses their project No Ghost Just a Shell (1999–2002), where they purchased the rights to a minor Japanese manga character named Annlee. They liberated the character by inviting various artists to use her in their own works, before ultimately legally transferring her copyright to a association run by the character herself. This directly investigated the legal, digital, and network boundaries of an image.
"While the prefix after signifies belatedness, it is not synonymous with the more commonly used prefix post , which, as in the vexed category postmodern , or its more recent successor, postmedium , indicates both the termination and transformation of a previous era."