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One of the biggest headaches in digital marketing is messy UTM parameters. bit.ly/KK8989 acts as a . Instead of sending a long, ugly URL like yourstore.com/?utm_source=facebook&utm_medium=cpc&utm_campaign=summer , you send bit.ly/KK8989 . Inside Bitly, you attach the UTM parameters.

High-tier URL shorteners allow you to embed Facebook or Google tracking pixels directly into the short link redirect. This means you can add users to your ad-retargeting audiences simply because they clicked your link, even if they didn't complete a purchase on your site. bitly kk8989 better

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