Principles Of Marketing By Philip Kotler Ppt Chapter 1 Guide

CRM is the overall process of building and maintaining profitable customer relationships by delivering superior customer value and satisfaction. It deals with all aspects of acquiring, engaging, and growing customers.

After reviewing the PPT, move on to Chapter 2: "Company and Marketing Strategy." You will see how the principles from Chapter 1 fit into the larger puzzle of strategic planning. principles of marketing by philip kotler ppt chapter 1

Understanding customer needs/wants and delivering satisfaction better than competitors. Can miss long-term societal impacts. CRM is the overall process of building and