The core failure is a misunderstanding of human nature. People do not resist governance; they resist administrative overhead that does not serve their immediate goals. A salesperson does not wake up wanting to violate data quality. They wake up wanting to close a deal. If the governance process slows down the deal, they will bypass it.
By identifying roles that already existed and sticking to tools the team already liked, Sarah achieved total compliance without a single "revolt" from the staff. The core failure is a misunderstanding of human nature
Do not write a charter. Do not buy software. Walk the floors. Ask three questions: The core failure is a misunderstanding of human nature