The inclusion of in the keyword is the most puzzling part. Here are three possible interpretations:
The footprints of the Freeze 24/05 trend can be seen across the entire spectrum of popular media, forcing each medium to adapt to audiences with shorter attention spans: Media Format The Pre-Freeze Strategy (Jan - May) The Post-24/05 "Freeze" Reality freeze 24 05 03 lia lin when shaman calls xxx 4 free