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Addressing the widening gap between the wealthy and the impoverished, which changes consumption patterns and demands greater corporate social responsibility. The Evolution: Marketing 1.0 to Marketing 5.0 and digital interfaces
Customer-centric, focusing on segmentation, targeting, and positioning. brands can deliver targeted messages
"Marketing 5.0: Technology for Humanity" is more than just another marketing book; it's a strategic roadmap for the next decade. It reinvigorates the field with actionable recommendations and unique insights for everyone involved in marketing.