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Investments make the product better with use. For example, the more music you add to a Spotify playlist, or the more professional connections you build on LinkedIn, the more valuable the platform becomes to you individually. This makes switching to a competitor incredibly difficult and primes the user for the next External Trigger, restarting the loop. Key Takeaways for Product Builders
Exploitative design. Building highly addictive products strictly for exploitation and profit (e.g., online casinos). How to Apply the Hook Model to Your Product
This is the engine of the Hook Model. Human brains love rewards, but they love even more. Levels of dopamine (the neurotransmitter associated with anticipation and desire) spike drastically when we encounter variability. If a reward is totally predictable, it loses its power to create a habit. Eyal categorizes variable rewards into three types:
These live in the user's environment. Examples include push notifications, emails, app icons, and word-of-mouth recommendations. They get the user to the product the first few times.
Investments make the product better with use. For example, the more music you add to a Spotify playlist, or the more professional connections you build on LinkedIn, the more valuable the platform becomes to you individually. This makes switching to a competitor incredibly difficult and primes the user for the next External Trigger, restarting the loop. Key Takeaways for Product Builders
Exploitative design. Building highly addictive products strictly for exploitation and profit (e.g., online casinos). How to Apply the Hook Model to Your Product hooked how to build habitforming products download pdf free
This is the engine of the Hook Model. Human brains love rewards, but they love even more. Levels of dopamine (the neurotransmitter associated with anticipation and desire) spike drastically when we encounter variability. If a reward is totally predictable, it loses its power to create a habit. Eyal categorizes variable rewards into three types: Investments make the product better with use
These live in the user's environment. Examples include push notifications, emails, app icons, and word-of-mouth recommendations. They get the user to the product the first few times. Key Takeaways for Product Builders Exploitative design
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