The Indian film industry transitioned from physical film reels to digital projection systems (like QUBE and UFO). Piracy groups exploited vulnerabilities in these digital distribution networks to source high-definition copies, often called "Webrips" or "HDRips," sometimes even before the official home video release.

The year 2015 was a landmark period for Tamil cinema, showcasing a blend of massive commercial entertainers, critical darlings, and experimental thrillers. Films like I , Thani Oruvan , Kaaka Muttai , and Baahubali (dubbed) captured the attention of audiences globally. However, this vibrant year for cinema also marked a significant period for digital piracy, with platforms like aggressively operating to distribute illegal copies of new Tamil movies.