Make Me Up -2023- Xprime Original [work]

The branding has become synonymous with risk-taking, high-budget, auteur-driven content. In 2023, XPrime doubled down on original IP, and Make Me Up was the spearhead of that strategy. Unlike other streaming services that bury originals in algorithmic wastelands, XPrime launched a multi-million dollar marketing campaign centered on the film’s cryptic teasers and interactive website.

The series features several notable figures from the beauty and makeup industry who appeared as voices or contestants: Make Me Up -2023- XPrime Original