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To understand the landscape, it's helpful to look at Malaysia's digital environment. As of 2025, Malaysians are among the most active internet users globally. A recent report found that Malaysians spend an average of eight hours a day online. A significant portion of this time is dedicated to short-form videos and influencer content, which is particularly effective at capturing attention. This high level of engagement is a key reason why content—both legitimate and illicit—can go viral so quickly.