Marketing Analytics Strategic Models And Metrics Stephan Sorger Pdf Link [new] -

Metrics are the "vitals" of your marketing health. A strategic approach focuses on: Customer Lifetime Value (CLV):

Linking marketing efforts directly to organizational outcomes and bottom-line revenue. Accessing the Content: PDF and Resources Metrics are the "vitals" of your marketing health

[Raw Data: Clicks & Impressions] │ ▼ [Analytical Model: Attribution / Conjoint Analysis] │ ▼ [Strategic Metric: Lower CAC / Higher LTV] │ ▼ [Business Outcome: Efficient Budget Allocation] It systematically walks readers through a logical marketing

Spanning 488 pages and filled with nearly 400 figures, diagrams, and tables, the book is a visual and intellectual tour of modern marketing analytics. It systematically walks readers through a logical marketing process, ensuring that the concept of a "data-driven strategy" is applied at every stage. Its comprehensive chapter structure gives you a clear roadmap from foundational market research to sophisticated predictive modeling: Digital Resources and PDF Accessibility

Utilizes Conjoint Analysis to determine which product features customers value most.

Justifies marketing budgets to the CFO and CEO by connecting campaigns to bottom-line revenue. Digital Resources and PDF Accessibility