Video games have replaced comic books as the most coveted source material. Studios are racing to secure rights to major gaming franchises, recognizing their built-in, highly passionate fanbases.
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: Industry-leading intellectual property (IP) and unparalleled merchandising integration. Universal Pictures Video games have replaced comic books as the
The line between "studio" and "tech company" has blurred. The most popular today might not own a backlot in Hollywood, but they own algorithms. recognizing their built-in