The most viral and sustainable creators blend the two. They use (trends, news) as the hook, but style (personality, utility) as the retention mechanism.
Creating the content is step one. Converting it into a business is step two. Here is how the top 1% of creators price their "fashion and style content": The most viral and sustainable creators blend the two
Curation-based content that helps users build a foundational wardrobe or provides seasonal outfit inspiration. news) as the hook