The year's biggest hits were massive. Thuppakki , released during Diwali 2012, became the highest-grossing Tamil film of the year and solidified Vijay's position as a global superstar.

The incredible variety of movies meant that global audiences, particularly Tamil-speaking communities in Malaysia, Singapore, Sri Lanka, Canada, and Europe, were eager for immediate access to these titles. The Rise of Digital Portals and "Exclusive" Tags