Mieke Vochsen represents the new wave of media consultants who combine strategic foresight with a deep understanding of digital and traditional media metrics. Her journey from being unsure about media planning to leading client consulting teams showcases the potential for growth within the agency world.
An early, frustrating experience with media planning metrics during her studies—specifically dealing with KPIs like impressions, click rates, and cost-per-thousand (TKP)—left her thinking that agency work was not her strength. mieke vochsen