The initial years were a test of faith. The first two editions saw 5,000 copies printed, of which only 3,500 were sold. Rather than retreat, Adilzada doubled down on his core belief: the power of pure fiction. The third edition was a landmark issue dedicated solely to fiction, and every single one of its 5,000 copies was sold out. This marked a turning point. By the end of its first year, Sabrang was printing 20,000 copies, a record for any Urdu magazine at the time. This phenomenal growth established Sabrang's unique position: it was a Karachi-based publication that successfully penetrated the traditionally dominant literary market of Lahore, eventually achieving a peak circulation of 250,000 copies, the highest among Urdu digests of its era.
: Building on its early success—where it reached a circulation of 150,000 soon after its launch—the magazine remained one of the most widely read and popular papers in Pakistani history throughout the late 70s and early 80s. Editorial Leadership sabrang digest 1980