The most seismic shift in the industry's tectonic plates has been the rise of streaming services, which have fully evolved into content studios in their own right. The "Streaming 3.0" era is now upon us—a mature, diversified market of subscription, ad-supported, and niche services where the battle for subscribers is fought with original content.
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A24 productions ( Everything Everywhere All at Once , Hereditary , Talk to Me ) are recognizable immediately by their marketing aesthetic. They have become "cool" by rejecting franchise logic. A24 is now producing TV shows (HBO’s Euphoria ? No, that’s different—actually, A24 does The Idol ) and expanding into merchandise. Their fanbase is so loyal that they sell out $50 hats featuring their logo. The most seismic shift in the industry's tectonic