Forget the red carpet. Forget the front row. The most honest, urgent, and creative fashion content is currently rolling down your city’s main avenue at 25 miles per hour, stopping every four blocks to let real life on board.
This shift has led to a more democratization of fashion, with brands recognizing that anyone can be a fashion influencer, regardless of their background or profession. As a result, we're seeing more and more brands partnering with everyday people to showcase their products in real-world settings, including on public transportation.
Buses offer a dynamic visual environment that creators love: through large panoramic windows.