One of the most significant shifts in 2025–2026 is the explosion of . Approximately 60% of Indonesian online buyers now purchase through live video sessions, a trend largely powered by TikTok Shop and Shopee . Video-first consumption now accounts for 34% of all digital advertising spend in the country. 3. Streaming and Cinema: The Horror-Comedy Wave
: Local brands heavily prioritize digital creators over traditional billboards. Micro-influencers and mega-celebrities alike seamlessly integrate product placements into their daily vlogs. One of the most significant shifts in 2025–2026