Rokeach M. -1973-. The Nature Of Human Values. New York Best Free Press

Rokeach defines values as "desirable states of existence" or "modes of behavior" that serve as guiding principles for individuals and cultures. He argues that values are not simply abstract concepts, but rather, they have a concrete, psychological reality that influences human thought, feeling, and action. Values are considered essential components of human personality, shaping our attitudes, preferences, and behaviors.

Individuals rank values in order of importance, creating a stable system of priorities. Functional Purpose: Rokeach defines values as "desirable states of existence"

“To know a person’s value system is to understand what he lives for, what he is willing to die for, and what he considers trivial or unworthy.” Individuals rank values in order of importance, creating

The Nature of Human Values (1973): Milton Rokeach’s Framework Published in 1973 by The Free Press, Milton Rokeach’s The Nature of Human Values is a landmark text in social psychology. It they have a concrete