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1. ¿Cuál es nuestra aspiración ganadora? (Winning Aspiration)
Según Lafley, una estrategia ganadora debe responder a estas cinco preguntas en orden:
Instituciones y blogs de negocios publican con frecuencia presentaciones en PDF, mapas conceptuales y extensas guías de estudio basadas directamente en las lecciones de Lafley.
ofrecen guías de una página que sintetizan los puntos clave del libro. Plataformas de Documentos Slideshare
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Otro ejemplo es la integración de . Cuando P&G adquirió Gillette, muchos esperaban una imposición cultural corporativa. En lugar de eso, Lafley trató la adquisición como una "fusión", tomando lo mejor de ambas culturas y utilizando los valores de P&G para guiar el proceso, asegurando un crecimiento sostenido en el sector del cuidado masculino.