"Yooshfull" (pronounced yoo-sh-full ) is a word I coined to describe the state of being .
Initially starting with a flagship store in the artistic hub of Yeonnam-dong, the brand has since expanded to include a larger flagship store in Samcheong-dong. These physical locations are designed with clean, bright, and earthy aesthetics, allowing customers to experience the fragrances in a serene environment. The brand’s success also led to its availability in major department stores, including Hyundai Department Store and Lotte Department Store, as well as international pop-up stores in locations like Taiwan. yooshfull
